It does not appear on a balance sheet, but reputation is the single most important asset an institution or individual possesses. Our Public Strategies professionals help clients build political visibility, cultivate positive governmental relationships, and protect client standing during major public crises.
In the realm of government affairs, “visibility” refers to more than just brand recognition. Having visibility means that relevant government officials know a client’s business operations, community service efforts, institutional culture, and capacity for public collaboration. It means that a client is not seen as another name on letterhead, but rather as an active partner in the political sphere.
In order for clients to get to know and, likewise, become known by public officials, it is vitally important for them to engage outside the context of specific legislative or regulatory action. Our team has both the multi-jurisdictional bipartisan network and – perhaps even more importantly – the long-term commitment to client success that make it possible to orchestrate effective and organic visibility-raising campaigns, which is a crucial component to any government relations strategy.
A major public crisis can, in a matter of days, undermine years of hard work and leave clients with seemingly insurmountable financial, legal, and reputational challenges. Particularly in this era of the 24-hour news cycle in which pressure on government to respond quickly and severely is extreme, for a corporation or individual to emerge from a true crisis with brand and business intact, it is vitally important to have an experienced crisis manager at the helm.
The team at Public Strategies has seen it all. When our clients have faced government investigation, indictment, shareholder unrest, plummeting stock, major scandal, public recrimination, and/or consumer revolt, we have been there. In situations where catastrophe rolled in slowly like a hurricane making landfall or times when disaster struck with no warning at all, we have been there.
Every situation is different, of course, but veteran crisis managers will admit that there is a basic protocol: mobilize immediately; establish a clear, comprehensive plan; aggressively address the root cause of the crisis; contain the damage as quickly as possible; work proactively with government officials; guard clients’ legal interests; and craft direct and thoughtful public messages. In the fog and frenzy of crisis, we proceed with calmness, confidence and purpose.